Monthly Archives: February 2011
With over 134,000 live apps on the Apple Store alone, and each iPhone handset averaging 65 installed apps, it's a tough, competitive environment for a user’s time. So, for retailers seeking to enter this arena, what should their mobile app experience focus on?
Groupon leads the so-called ‘thrift-commerce’ movement, boasting more than 20m savvy subscribers keen to reign in spending, but unwilling to give up all their pleasures either. So how can we all apply Groupon's appeal to attract a thrifty consumer?