Monthly Archives: September 2011

As shoppers, we're all used to easy access to heaps of product information, right? Just google the item you want, and dozens of online retailers will come to your aid. But how much of this data is what customers actually want? Can shoppers trust it, and how important is this in the overall customer experience?

The recommendations and explanations were very practical (no consulting/ techie talk) and therefore it was meaningful. The deliverable has already acted as a great communication tool to a wider audience about areas for us to focus improvement projects.