Monthly Archives: May 2012
Rick addressed members of The Sales Club in London in September 2012. His session focused on the Impact of Customer Experience on Sales – demonstrating how customer experience differs from customer service and why it takes you further in impacting sales performance and brand loyalty.
Evidence from both the UK and US shows that large retailers are struggling to achieve their growth forecasts using price promotion as their lone marketing tactic. So what should they do, and who can they learn from?
With so many people using smartphones and the apps that make them so appealing, is the creation of a customer service app the next big thing in customer experience? Our view is a provisional 'yes' - but it all depends on how the app is downloaded initially. For the lowdown, read on.....