Monthly Archives: September 2012

We're a regular contributor to Hakki Ozmorali's series "Direct Selling Wisdom in 100 Words". In his latest post, he explores the role of celebrity endorsement for the direct selling industry, and we're happy to add our thoughts to the expert panel.

Review websites have been around almost as long as the internet itself, with TripAdvisor.com being one of the oldest and best-established. Now, with question-marks over the objectiveness of its and many other website reviews, we explore how users can get the best from consumer reviews.