Monthly Archives: April 2013
It goes without saying that customers want the services they use to work (whether they pay for them or are free). But a great customer experience is more than that, as this example from the world of Swiss rail demonstrates.
'Pop-up' stores have grown so much in recent years. But is the concept itself a winning proposition? Is it sustainable, and how good is the shopper experience? More importantly, what can we learn from pop-ups, not just as retailers but for anyone manging a brand and its customer experience?
Customer Faithful's Rick Harris will make the opening presentation at this year's Shopper Marketing Summit on May 16 at the Sheraton Hotel in Bogota, Columbia. This year's event will focus on understanding how and why shopper buying decisions are made in-store.