Monthly Archives: December 2013

Are you getting the same blizzard of email gift ideas and discounts that I am? Thought so. But is there an alternative to this email carpet bombing that makes life better for customers and retailers alike? This post shows how a little customer experience thinking and creativity can go a long way….

Whilst innovation can come from completely new customer research, it's well worth considering fresh ways to re-invent the insight you already have. By combining new insight with existing initiatives, firms have the opportunity to create additional value, both to the business and its customers.