Monthly Archives: July 2014

Anyone who has ever launched a new product or service knows the value of soft launches and beta testing. But to give your testing of new products and services the best chance of returning actionable insight and long term growth, try thinking like a customer….

With social media comments and complaints so visible to the world, one might think that companies would prioritise such enquiries over other channels. So why are retailers so poor at it, and how can we all learn from their mistakes?