CustomerFaithful

Smartphone apps continue to expand on a whole variety of platforms.
But what makes an app really stick? By this we mean an app that earns its keep long-term and becomes a part of your life. We offer 3 tips for anyone building an app…..

Since our website refresh earlier this year, we’ve had many positive comments about the illustrations that adorn our homepage, with some folks asking to see more of this work. Of course, we’re happy to oblige, by introducing Peter Mac…….

In a busy deadline-driven world of operational efficiency, how do industry leaders find the time and motivation to build truly world-class organisations? Perhaps the answer lies not at the end of a rainbow but in the tail-end of a bell curve……

This article shows how a doctor adapted the risk management techniques of aircraft-maker Boeing to improve the patient outcomes in his operating theatre. Read on to learn how checklists can improve the consistency and quality of any product or service.

It’s a little over a year ago that Customer Faithful signed up to 1010, a campaign with the goal of reducing carbon emissions by 10 per cent in 2010. So – read on to find out how we did !

This week, figures showed as many as 25% of Britain’s bookshops have closed in the last six years.
Coupled with a similar decline in new store openings, this represents an alarming decline. So who’s to blame, and what’s to be done to restore the appeal of the UK bookshop?

Customer Faithful’s Rick Harris was a speaker at this month’s WFDSA regional conference “East Meets West” in Istanbul, Turkey. The conference brought together experts from government, consumer groups, academia and the direct selling industry across the EMEA region.

Katie is a specialist in communications and brand strategy, having worked both with and for blue-chips for over a decade. Her marketing expertise across a range of consumer and industrial sectors brings a fantastic set of business skills to Customer Faithful.

We’re delighted to welcome Liz, who will join our team supporting projects in healthcare.
In addition to her practical fieldwork experience in consumer research, Liz brings a specialism in Psychology, holding a first class degree from Birkbeck College, London.

As shoppers, we’re all used to easy access to heaps of product information, right? Just google the item you want, and dozens of online retailers will come to your aid. But how much of this data is what customers actually want? Can shoppers trust it, and how important is this in the overall customer experience?