CustomerFaithful

With so many people using smartphones and the apps that make them so appealing, is the creation of a customer service app the next big thing in customer experience? Our view is a provisional ‘yes’ – but it all depends on how the app is downloaded initially. For the lowdown, read on…..

As more people choose mobile devices to be their primary source of news and information, we explore the pro’s and cons of using newspaper tablet editions. And from our experience, we think some publishers are missing a trick…..

Smartphone apps continue to expand on a whole variety of platforms.
But what makes an app really stick? By this we mean an app that earns its keep long-term and becomes a part of your life. We offer 3 tips for anyone building an app…..

With over 134,000 live apps on the Apple Store alone, and each iPhone handset averaging 65 installed apps, it’s a tough, competitive environment for a user’s time. So, for retailers seeking to enter this arena, what should their mobile app experience focus on?