Tags Posts tagged with "customer journey mapping"

Tag: customer journey mapping

We've written before about why too many customer journey maps have lost the plot - ending up as narrowly focused charts reflecting only the steps...

Customer Faithful's Rick Harris will make the opening presentation at this year's Shopper Marketing Summit on May 16 at the Sheraton Hotel in Bogota, Columbia. This year's event will focus on understanding how and why shopper buying decisions are made in-store.

Customer Faithful’s work has always been founded on innovative ways of unlocking what customers really value. In particular, we are probably best known for our...