In line with the latest Government Covid restrictions in England, Customer Faithful has again reviewed its policy for conducting face-to-face research with all UK-based participants as part of commissioned studies from our clients. This review of our guidelines is also aligned to Market Research Society guidance released today.

First and foremost, participant safety remains the key priority for all our research work and is always considered within risk assessments for each project.

Our clients will be aware that Customer Faithful made an early decision in February 2020 to cease all face-to-face research, and instead switch to video or audio in-depth interviews. 

We are continuing with our existing policy of all ‘in-home’ interviews remaining as virtual interviews only.

We remain of the belief that in-home interviews are what we consider to be the ‘gold-standard’ for the type of qualitative, ethnographic research that we conduct and have developed for many years.

We will continue to work with our stakeholders, including clients, recruitment and research venue partners and moderators to plan for a potential resumption of in-home face-to-face research in 2022. In particular, we are also closely monitoring participant attitudes to future in-home data collection.  

In addition to our own policy above, we will continue to work with any additional corporate guidance from our clients, where it requires a higher level of safety (such as our work in healthcare with patients and caregivers).

For further information, and any queries over our Covid policies, please do not hesitate to contact us directly by email at info@customerfaithful.com.