CustomerFaithful

As more people choose mobile devices to be their primary source of news and information, we explore the pro’s and cons of using newspaper tablet editions. And from our experience, we think some publishers are missing a trick…..

What do you do when your tried-and-tested marketing techniques aren’t as effective in today’s economy? Start by staying positive – here’s how some of those negative trends can have silver linings if your mindset allows you to see them..

Last week saw the much-awaited report by retail guru Mary Portas, offering ways to reinvigorate Britain’s ailing High Streets. Aside from a few small gems, we felt it missed a Big Idea, so we have one of our own to share instead…..

Regular visitors to this site will know that we have a particular interest in Gen Y or the Millennial Generation, so we’ve been out in the run-up to Christmas, watching them shop, both in High Streets and malls, as well as on-line. What have we learned? Here are 5 clues to attracting Gen Y shoppers……..

Smartphone apps continue to expand on a whole variety of platforms.
But what makes an app really stick? By this we mean an app that earns its keep long-term and becomes a part of your life. We offer 3 tips for anyone building an app…..

Since our website refresh earlier this year, we’ve had many positive comments about the illustrations that adorn our homepage, with some folks asking to see more of this work. Of course, we’re happy to oblige, by introducing Peter Mac…….

In a busy deadline-driven world of operational efficiency, how do industry leaders find the time and motivation to build truly world-class organisations? Perhaps the answer lies not at the end of a rainbow but in the tail-end of a bell curve……

This article shows how a doctor adapted the risk management techniques of aircraft-maker Boeing to improve the patient outcomes in his operating theatre. Read on to learn how checklists can improve the consistency and quality of any product or service.

It’s a little over a year ago that Customer Faithful signed up to 1010, a campaign with the goal of reducing carbon emissions by 10 per cent in 2010. So – read on to find out how we did !

This week, figures showed as many as 25% of Britain’s bookshops have closed in the last six years.
Coupled with a similar decline in new store openings, this represents an alarming decline. So who’s to blame, and what’s to be done to restore the appeal of the UK bookshop?