It's very cool to frame your brand as an 'experience' these days. But what does it actually mean? Here's how we recognise and 'test' an experiential brand.
Read More
We believe that almost all businesses have the raw talent in their employees to deliver a branded experience – and it’s the job of the company to unlock that potential. In seeking to achieve this, we recommend 3 simple rules to help engage employees into ‘living the brand’.
Read More