Our Podcast - “An Eye For Detail”

What is An Eye For Detail all about?

This podcast is about how we, as qualitative researchers, learn to spot clues in what matters to the people they interview and observe.
It provides ideas, case studies, tips and tricks about the techniques and skills to uncover research insights that are too easily missed.

It covers both research techniques in theory, as well as applied to commercial needs such as new product development and customer segmentation.
It will teach and inspire its listeners to acquire.....an eye for detail.

Each episode can be found from the list below (ignore that it says ‘read the article’ - they are audio podcasts, honest!)