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With over 134,000 live apps on the Apple Store alone, and each iPhone handset averaging 65 installed apps, it's a tough, competitive environment for a user’s time. So, for retailers seeking to enter this arena, what should their mobile app experience focus on?
Retailing via a mobile phone (m-commerce) is nothing new, even if apps are making it easier and more fun than ever before. But the potential for smart phones to create a virtual store accessible from a specific location is a whole new world. Intrigued? Read on.