Tags Posts tagged with "brand engagement"

Tag: brand engagement

It's very cool to frame your brand as an 'experience' these days. But what does it actually mean? Here's how we recognise and 'test' an experiential brand.

We believe that almost all businesses have the raw talent in their employees to deliver a branded experience – and it’s the job of the company to unlock that potential. In seeking to achieve this, we recommend 3 simple rules to help engage employees into ‘living the brand’.