Tags Posts tagged with "brand positioning"

Tag: brand positioning

We're a regular contributor to Hakki Ozmorali's series "Direct Selling Wisdom in 100 Words". In his latest post, he explores the role of celebrity endorsement for the direct selling industry, and we're happy to add our thoughts to the expert panel.

Royal Mail has just implemented a ruling by its regulator Postcomm, allowing for a record 12% hike in UK postal prices for a 1st-class letter. We compared how Royal Mail is positioning its brand against what its customers say they care about most, and found some major mis-matches....