CustomerFaithful

In a major global study, IBM’s landmark report found that almost half of respondents felt ‘overwhelmingly underprepared’ by their consumer insight. What were the reasons? Read on to find out….

As shoppers, we’re all used to easy access to heaps of product information, right? Just google the item you want, and dozens of online retailers will come to your aid. But how much of this data is what customers actually want? Can shoppers trust it, and how important is this in the overall customer experience?

This month, Rick was in Paris to address leading CEOs from the direct selling industry at Seldia’s Spring Conference 2011.

Persuading consumers to adopt behaviours that will save them money and help the environment is not as easy a task as it may sound. But beyond the carbon footprint, what other lessons can such initiatives teach us about impacting consumer behaviour?