CustomerFaithful

In a major global study, IBM’s landmark report found that almost half of respondents felt ‘overwhelmingly underprepared’ by their consumer insight. What were the reasons? Read on to find out….

Despite Barclays ‘contactless’ credit card fraud issues last week, providers would have you believe that wave ‘n’ pay cards are the way forward. We disgree. There’s a far more profound problem with wave ‘n’ pay, which is easily solved but isn’t going away yet…

What do you do when your tried-and-tested marketing techniques aren’t as effective in today’s economy? Start by staying positive – here’s how some of those negative trends can have silver linings if your mindset allows you to see them..

Last week saw the much-awaited report by retail guru Mary Portas, offering ways to reinvigorate Britain’s ailing High Streets. Aside from a few small gems, we felt it missed a Big Idea, so we have one of our own to share instead…..

Regular visitors to this site will know that we have a particular interest in Gen Y or the Millennial Generation, so we’ve been out in the run-up to Christmas, watching them shop, both in High Streets and malls, as well as on-line. What have we learned? Here are 5 clues to attracting Gen Y shoppers……..

Customer Faithful’s Rick Harris was a speaker at this month’s WFDSA regional conference “East Meets West” in Istanbul, Turkey. The conference brought together experts from government, consumer groups, academia and the direct selling industry across the EMEA region.

Recent surveys show that UK consumer confidence is on the slide, even before the riots and the turbulent financial market began. But does this necessarily add up to the consumer being in full retreat, or are they just more mindful?

This month, Rick was in Paris to address leading CEOs from the direct selling industry at Seldia’s Spring Conference 2011.

Groupon leads the so-called ‘thrift-commerce’ movement, boasting more than 20m savvy subscribers keen to reign in spending, but unwilling to give up all their pleasures either.
So how can we all apply Groupon’s appeal to attract a thrifty consumer?