Tags Posts tagged with "customer insight"

Tag: customer insight

Customer Faithful's Rick Harris will be making two presentations at the Pfizer Lifelines seminars on March 14th, showcasing some of the techniques and findings from projects undertaken within the Pfizer Lifelines programme since 2010.

Here's Don Draper getting to the heart of the limitations of using traditional methods of research in isolation. We feel your pain, Don....

It’s hardly a new idea that sales teams need to respond to what their customers want from their products and services. But what if the things that customers truly value are still unknown to the company? Or seemingly beyond your firms’ control altogether?