CustomerFaithful

As more people choose mobile devices to be their primary source of news and information, we explore the pro’s and cons of using newspaper tablet editions. And from our experience, we think some publishers are missing a trick…..

As shoppers, we’re all used to easy access to heaps of product information, right? Just google the item you want, and dozens of online retailers will come to your aid. But how much of this data is what customers actually want? Can shoppers trust it, and how important is this in the overall customer experience?

Persuading consumers to adopt behaviours that will save them money and help the environment is not as easy a task as it may sound. But beyond the carbon footprint, what other lessons can such initiatives teach us about impacting consumer behaviour?

The true test of a set of company values is not whether they are bland and boring, or snappy and sexy. The test is in whether they are delivered. It’s how the values are put into actions that define the true spirit of a company.

One of the goals of customer experience design is to differentiate – to make a lasting impression that will live long in the memory. To achieve this, designers pay particular attention to the first and last impressions – these are the ‘bookend’ moments that bracket the experience in the consumers’ memory. If you get these [...]