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It’s hardly a new idea that sales teams need to respond to what their customers want from their products and services. But what if the things that customers truly value are still unknown to the company? Or seemingly beyond your firms’ control altogether?
In a busy deadline-driven world of operational efficiency, how do industry leaders find the time and motivation to build truly world-class organisations? Perhaps the answer lies not at the end of a rainbow but in the tail-end of a bell curve......