CustomerFaithful

In a busy deadline-driven world of operational efficiency, how do industry leaders find the time and motivation to build truly world-class organisations? Perhaps the answer lies not at the end of a rainbow but in the tail-end of a bell curve……

In the first of a series of Customer Experience Case Studies, we tell the story of how Pret A Manger handled our inquiry into their pricing. We learned some about their brand values, and got LESS than we bargained for…..