CustomerFaithful

The true test of a set of company values is not whether they are bland and boring, or snappy and sexy. The test is in whether they are delivered. It’s how the values are put into actions that define the true spirit of a company.

IKEA’s sales figures this week show it now leads the home furnishings sector with a 6% market share.
Not surprising in tough economic times, perhaps, but the real answer lies deeper in the detail – a more UK-friendly proposition.