CustomerFaithful

Successful brands are more than just world-beating products – they carry an emotional attachment, and a degree of trust in the brand-consumer relationship. But when a great product is let down by its customer service, what’s the impact of that broken brand promise? Here’s what I found when Apple did just that to me…

Last week saw the much-awaited report by retail guru Mary Portas, offering ways to reinvigorate Britain’s ailing High Streets. Aside from a few small gems, we felt it missed a Big Idea, so we have one of our own to share instead…..

Regular visitors to this site will know that we have a particular interest in Gen Y or the Millennial Generation, so we’ve been out in the run-up to Christmas, watching them shop, both in High Streets and malls, as well as on-line. What have we learned? Here are 5 clues to attracting Gen Y shoppers……..

This week, figures showed as many as 25% of Britain’s bookshops have closed in the last six years.
Coupled with a similar decline in new store openings, this represents an alarming decline. So who’s to blame, and what’s to be done to restore the appeal of the UK bookshop?

As shoppers, we’re all used to easy access to heaps of product information, right? Just google the item you want, and dozens of online retailers will come to your aid. But how much of this data is what customers actually want? Can shoppers trust it, and how important is this in the overall customer experience?

Traditionally, retail bundling offered multi-buys that reduces bestseller prices, but only when purchased with one or more other items. But times….and techniques are changing, with unbundling promotions that can help all industry sectors, whether B2B or B2C. Find out how unbundling could help your business.

IKEA’s sales figures this week show it now leads the home furnishings sector with a 6% market share.
Not surprising in tough economic times, perhaps, but the real answer lies deeper in the detail – a more UK-friendly proposition.