Together with Pfizer, who commissioned the research, and Legend Engage, a specialist digital agency, the session will highlight the potential of digital and social media techniques to combat declining response rates and tightening budgets within the healthcare industry.  Using a case study of exploring the cause of missed appointments in the NHS, the session will demonstrate how a world without structured topic guides, or rigid protocols can engage respondents to offer rich insights and rewards.

The presentation showcases what can be achieved by tuning into the voice-of-the-patient, as Customer Faithful's Rick harris describes in this short video:

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