Regulation is often seen as synonymous with ‘red tape’, and getting in the way of economic growth. But it can have a positive role, providing an opportunity for firms to demonstrate responsible brand values and behaviours to its customers.
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UK Government telecom regulator Ofcom is unhappy with the way internet service providers (ISPs) are advertising broadband speeds, finding them to be not typical of what consumers actually receive.We explore the impact, the pros and cons of promising customers more than they might get.
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