Retailing via a mobile phone (m-commerce) is nothing new, even if apps are making it easier and more fun than ever before. But the potential for smart phones to create a virtual store accessible from a specific location is a whole new world. Intrigued? Read on.
Read MoreTraditionally, retail bundling offered multi-buys that reduces bestseller prices, but only when purchased with one or more other items. But times....and techniques are changing, with unbundling promotions that can help all industry sectors, whether B2B or B2C. Find out how unbundling could help your business.
Read MoreThe true test of a set of company values is not whether they are bland and boring, or snappy and sexy. The test is in whether they are delivered. It’s how the values are put into actions that define the true spirit of a company.
Read MoreA great first and last impression can create a halo effect for more everyday aspects of a product or service. This effect is known as 'bookending'
Read MoreI’ve been buying Hewlett Packard (HP) printers for 20 years, and I’m loyal to them. But their 'advice alerts' have stretched my faithfulness to breaking point.
Read More
