Over the last few weeks, we've noticed some innovative new bathroom equipment from well-known Gerberit and Mira brands. But whilst their marketing brochures are overflowing with promises of 'break-taking' experiences, we think their hype is missing both the point...and an opportunity.
Read MoreRecent feedback analysis of NHS services in the UK found that patients prefer being treated at private hospitals for NHS treatment. Not surprised? You might be, when you read what patients said REALLY made a difference.......
Read MoreRegulation is often seen as synonymous with ‘red tape’, and getting in the way of economic growth. But it can have a positive role, providing an opportunity for firms to demonstrate responsible brand values and behaviours to its customers.
Read MoreUK Government telecom regulator Ofcom is unhappy with the way internet service providers (ISPs) are advertising broadband speeds, finding them to be not typical of what consumers actually receive.We explore the impact, the pros and cons of promising customers more than they might get.
Read MoreRetailing via a mobile phone (m-commerce) is nothing new, even if apps are making it easier and more fun than ever before. But the potential for smart phones to create a virtual store accessible from a specific location is a whole new world. Intrigued? Read on.
Read MoreTraditionally, retail bundling offered multi-buys that reduces bestseller prices, but only when purchased with one or more other items. But times....and techniques are changing, with unbundling promotions that can help all industry sectors, whether B2B or B2C. Find out how unbundling could help your business.
Read MoreThe true test of a set of company values is not whether they are bland and boring, or snappy and sexy. The test is in whether they are delivered. It’s how the values are put into actions that define the true spirit of a company.
Read MoreTo talk about making the NHS better is one thing, but to actively campaign to improve its healthcare, year after year, is something else.
Read MoreFew individuals combine business and fun more effectively than Tom Fishburne. His cartoons and illustrations capture the irony of the marketing world.
Read MoreRecent governments have focused on self-management and disease awareness to try and prevent the cost of healthcare from growing still further. Here's how....
Read MoreNet Promoter Score (NPS) is a valuable technique for tracking customer word-of-mouth. Yet our NPS experience is to tread carefully, with these tips as a guide.
Read MoreLearn how to use the service component of a proposition to differentiate a company’s offer, even when the ‘core’ product itself is widely available elsewhere.
Read MoreBenefit Mapping is a key Customer Faithful tool for building loyalty,enabling marketing campaigns to tune into what customers value most.
Read MoreCustomer Faithful delivered the three things we needed most – a richness of detail about our customers needs, the ability to distill it into simple, clear recommendations for the brand. Top quality work.
Read MoreA great first and last impression can create a halo effect for more everyday aspects of a product or service. This effect is known as 'bookending'
Read MoreI’ve been buying Hewlett Packard (HP) printers for 20 years, and I’m loyal to them. But their 'advice alerts' have stretched my faithfulness to breaking point.
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